Brand Kit

Aura Peptide Co. brand kit

Everything needed to represent the brand consistently — marks, colour, type and the rules that keep our research-use-only positioning intact.

Marks

Logo mark

Favicon, avatars, packaging seals. Minimum size 24px.

Primary wordmark

Site header, invoices, labels. Keep clear space equal to the cap height of the “A”.

Plum

var(--plum)

Headers, footers, deep contrast

Rose

var(--rose)

Primary accent, links, badges

Gold

var(--gold)

Foil detail, dividers, icons

Blush

var(--blush)

Soft section fills

Cream

var(--cream)

Page and card backgrounds

Cormorant Garamond

Display — headings, product names, hero statements. Weights 400–600.

Inter

Interface — body copy, labels, tables, buttons. Weights 400–700. Uppercase eyebrow labels use 0.18em tracking.

Always pair the brand with “research use only” framing in marketing material.
Never place the marks on imagery implying human administration or personal results.
Do not recolour the marks — rose-gold on light, cream on plum only.
Do not stretch, rotate, outline or add drop shadows to the marks.
No dosing guidance, before/after imagery, or health, hormone or weight claims.
Product names are always accompanied by purity and batch identifiers.